Lavy Khoushinsky

COMING SOON:
In today’s data-driven world, marketing decisions are only as good as the insights behind them. This course introduces students to marketing analytics using Excel, equipping them with the skills to analyze data, uncover consumer trends, and make strategic decisions.
Through hands-on exercises and real-world cases, students will gradually build proficiency in Excel, learning key techniques such as data cleaning, visualization, forecasting, and decision modelling.
Key Topics:
✔ Data-driven decision-making
✔ Market segmentation & trend analysis
✔ Forecasting & predictive analytics
✔ Data visualization & storytelling
No coding required—just a curiosity for data and a strategic mindset!

Marketing is more than just ads—it’s about understanding consumers, markets, and strategy to create value. This course provides a comprehensive introduction to the core principles of marketing, from consumer behaviour to branding, pricing, and digital marketing.
Through case studies, real-world examples, and interactive discussions, students will explore how companies develop and execute marketing strategies in competitive environments. By the end of the course, students will be able to analyze marketing decisions, identify target audiences, and apply fundamental marketing concepts to real business scenarios.
Key Topics:
✔ Consumer behavior & decision-making
✔ Market research & segmentation
✔ Branding, pricing, and product strategy
✔ Digital marketing & emerging trends
Whether you’re an aspiring marketer or just curious about how businesses connect with consumers, this course will provide the foundation you need!

A strong brand is more than just a logo—it’s a powerful asset that shapes consumer perceptions and drives business success. This course explores how brands are built, managed, and evolved in dynamic markets.
Students will examine real-world brand strategies and learn how companies craft compelling brand identities, position themselves effectively, and navigate challenges such as brand crises and consumer-driven narratives. Through case studies, discussions, and hands-on exercises, students will develop the skills to analyze, create, and manage brands that stand the test of time.
Key Topics:
✔ Brand identity & positioning
✔ Consumer perceptions & brand equity
✔ Managing brand extensions & crises
✔ Digital branding & brand storytelling
By the end of this course, students will be equipped to think strategically about brands and understand what makes them thrive in competitive environments.